Hello all and Hag Sameah!
I made a "few" improvements to my writeup about ETM and posted it (after some long delays) at seeking alpha.
It turns out that S.A editorial team became MUCH more strict since I last wrote there and it took me a lot of work to get it published, almost two weeks !
I also added some new information and new ideas there, thanks to Liron.
Hag Sameah !